Localization is increasingly crucial for businesses aiming to maximize their returns on investment (ROI). According to a study conducted by the Common Sense Advisory, companies that invest in this particular aspect witness an average increase in ROI of 300%. Furthermore, research from the Localization Research Centre at the University of Limerick indicates a significant 52% rise in international sales following website localization efforts.
Take a look at the strategies adopted by leading global enterprises that shed light on the precise ROI and outcomes achieved.
Insightly, a CRM system with users in over 100 countries, recognized the importance of delivering a seamless platform experience worldwide. By leveraging advanced technology, Insightly improved its translation workflows, quickly generating high-quality localized content across web and mobile apps in five languages. The result? A 10% increase in their customer base within six months, with a substantial 60% revenue boost from non-U.S. markets.
Eventbrite, operating in 150 countries, aimed for broader international growth by prioritizing authenticity and accessibility. The company invested in a developer-friendly localization system, which facilitated streamlined processes and expanded its global presence across 17 new languages.
Onshape, a pioneer in CAD platforms, initially relied on internal localization processes but transitioned to cloud-based translation management to strengthen its APAC market penetration and boost ROI. This strategic shift led to a 500% increase in lead generation in Taiwan within three months of implementation.
Prezi, catering to a vast user community, adopted a hosted solution via Transifex to avoid infrastructure overheads and enable seamless, quality localization in thirteen new languages. This transition to continuous localization workflows bolstered Prezi’s global outreach and user engagement.
Trello, a globally recognized project management platform, sought to enhance user engagement by delivering content in native languages. By embracing collaborative tools for translators and developers, Trello successfully launched in 20 languages, witnessing growth rates exceeding 35% from local marketing initiatives.
These case studies highlight the transformative impact of localization in expanding global business and fostering robust customer engagement on an international scale. So, when will you enhance your ROI through localization?
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